Netflix says its biggest competition is sleep.

http://www.independent.co.uk/life-style/gadgets-and-tech/news/netflix-downloads-sleep-biggest-competition-video-streaming-ceo-reed-hastings-amazon-prime-sky-go-a7690561.html

Netflix CEO Reed Hastings has claimed that the streaming giant's biggest rivals aren't Amazon, YouTube or even traditional broadcasters. According to Mr Hastings, our need for sleep is actually its main barrier. "You know, think about it, when you watch a show from Netflix and you get addicted to it, you stay up late at night," he said.